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RESUME

Resume
Professional ​
info​​

A Design Program Manager with 15 years of experience leading planning, design programs, managing cross-functional teams, and driving strategic projects. At Smith.ai, reduced project costs by 30%, improving operational models and enhancing SMB engagement. At Rally Health, scaled design operations and at LeaseStar, launched SaaS products yielding over $1 million in revenue.

SOFTWARE Skills

AI / Large language model tools

ChatGPT • MAKE • Zapier

Midjourney • Canva • DALL•E

Project Management 

JIRA • Notion • Confluence • Adobe workfront • Slack • Salesforce  • ClickUp • Streamtime • Google Doc/Sheets • Microsoft Suite • Smartsheet

Design

Figma • Adobe creative suite • SKETCH

Work​
experience​
Senior Program Manager, Smith.ai , SF, CA

​Jun 2021 - Mar 2024

 

Developed operational framework and managed projects for Smith.ai's globally distributed design, product, and engineering teams to optimize SMB engagement.

  • Reduced project costs by 30% in 6 months through agile processes, resource management, OKRs, roadmaps and guided stakeholders to adopt new tools for automation. (LLM,Ai,Make.com)

 

  • Managed design-led initiatives across our product portfolio by collaborating with cross-functional partners, and boosted productivity by 20% for distributed teams by leading UX leadership design reviews, sprint planning and enhancing creative processes. (Scrum master/ program builder)

  • Managed road mapping, sprint planning, product development, OKRs, and budgeting for a leadership team of 14, ensuring aligned product briefs and goal-driven product releases.

  • Acted as scrum master, while managing top-tier multi-phased projects, and supporting the rollout of customer engagement experiences powered by advanced large language models (LLMs).

Senior Design Program Manager, Rally Healthcare (United Health Group), SF, CA

​2017 - 2021

 

Co-founded and led Design operations, facilitating UX / UI design practices including design systems, user research, testing and managed design workflow with Product Management, Engineering, Marketing, Content Strategy, Compliance, and Legal.

  • Scaled design operations for a 30+ product design team, increasing UX satisfaction by 15% through improved design process, programs, asset management and design tools.

 

  • Project managed healthcare apps, launching behavioral health releases for 5 million users base.

 ​

  • Launched accessibility compliant design and content systems, achieving 100% adoption

  • Managed end-to-end creative workflow and project management including scope, intake, tracking, budgeting, resource allocation and timelines, while also overseeing long-term team health, capacity forecasting, project planning, and metrics.

  • Successfully project managed the launch of the Rally Coach™ Personalized Health Coaching app and the Real Appeal® weight loss program across Android, Apple iOS, and web applications.

 

Digital Producer, Creatives Services, VIVO Agency / Dudnyk, SF, CA

​June 2015 - 2017

 

Responsible for management of the day-to-day execution of multi-channel marketing and advertising programs from scope to completion for Healthcare clientele: CooperVision, Medela, SentreHEART, AbbVie, Medela, eNeura, On Lok.

  • Launched multiple healthcare products, overseeing design, copywriting, user testing, video production, and marketing events, delivering 20+ websites and digital marketing projects.

 

  • Improved internal coordination by aligning complex networks of design, product, marketing, legal, and IT teams, achieving 50% faster releases through an agile framework.

  • Managed internal and external design and development teams to produce micro apps, responsive websites, product trial microsites, banner campaigns, and intranet platform modules and updates.

  • Lead scoping, budgeting and full roll out of digital marketing projects including ad placements, newsletters, A/B market testing, user stories, SEO/keyword creation, analytic reports and campaign data management.

  • Tracked planning, budgeting and resourcing of vendors for 2D/3D animation, engineering and partner ad agencies.

  • Oversaw large-scale print campaigns: brand guides, brochures, ads, billboards, bus shelters, Muni interior/exterior ads, newspaper ad campaigns, tradeshow booths, client branding and additional miscellaneous print needs.

 

 

Project Manager II, Creatives Services/Sales, LeaseStar, a division of RealPage Inc, SF, CA

​April 2012 - 2015

 

Managed multiple direct reports, the design development team and oversaw product launches on an enterprise SaaS-based real estate and property management leasing platform

  • Led cross-functional teams through software development, quantitative research, budgeting, documentation, and drove operational support and communication for UX / UI designers, QA and engineering teams.

  • Lead scope calls to identify business requirements, pricing, project deliverables and timeline.

  • Created and managed project plans, budgets, contracts and identified and mitigate risks on projects.

  • Supported third party design firms implementing our widgets on third party CMS platforms (WordPress, Drupal, etc).


Co-Founder,Creative lead & Design Program Manager, Exact Science Productions, SF, CA

​September 2006-Aug 2012 

Oversaw the creative efforts and production schedule of a music-inspired apparel brand, managing creative direction, production, and sales campaigns

  • Managed seasonal clothing line production and creative work, achieving $1 million+ in yearly revenue and featuring in major retailers such as Nordstroms, Journeys, and PacSun.

  • Assembled and managed sales team for seasonal sales campaigns and apparel tradeshows.

Freelance Designer, SF, CA 

​July 1997-Aug 2014

Clients: San Francisco Cinematheque, SFFILM, San Francisco Museum of Modern Art, Osiris Shoes, VANS, Open Mind Music, Om Records, Stanton, Organic and Supreme Printing.

Basic coding

HTML/CSS

PHP

MYSQL

JAVASCRIPT

JQUERY LIBRARY

WIDGETS

CONTENT MANAGEMENT:

 Wordpress, wix, shopify, Kentiko, Confluence, Blogger

Audio/Visual 

Affinity Live/Accelo • Final Cut • LOGIC Audio

INTERESTS

Film (arthouse to blockbuster), collecting vinyl records and design books, DJing, illustration

Education
B.A. Fine Arts, Academy of Art College University, SF, CA 1997
ADDITIONAL TRAINING: Scrum Alliance cert program, Grovo cert: Google Analytics, Digital marketing fundamentals, and Responsive/Grid design principles, Lynda.com: UX, UI core course completion
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